In 2016 I created a game giveaway community called JustLoot.Me. It began from an idea to build up a gaming audience to promote my own game I had conceptualised a few days earlier (Spawn.world). I started a Steam group and found some giveaway sites which required steam signups to enter giveaways. I found that they display the steam username of everybody who enters these giveaways. Since I knew these users were interested in game giveaways, I came up with a strategy to start inviting all of them to my own steam group through my own automation I created. I ended up getting 200 users on the first day and consistently an additional 200 on each following day. I was giving away popular games (e.g Dark Souls) via a platform called Gleam which allows me to require joining my steam group in order to enter the giveaway. There was also a referral feature which gave them extra chances to win the more users they invited to enter. After implementing this, my growth was exponential and I was growing by 500 users each day instead of just the 200 from the automation. I reached around 20k users within a month. I still have the email list to this day (Gleam allowed me to collect their email) – planning to use it to promote my own game Spawn. I’ll be relaunching JustLoot.Me as a platform to create viral giveaways which other giveaway communities and streamers can utilise very soon.
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